Welcome to the Emerald Leaders Lounge!
A no-BS community for women in business who are done juggling everything solo and winging it, and are ready to lead with clarity, not chaos.
Join the Emerald Leaders Lounge!
A community space for women in business to step out from being an overworked employee, to being the leader of a sustainable business you enjoy, and life you love.
If you’re sick of winging it with your team and your business, this is where that ends.
You didn't start your business to be every department
You’ve built a business that you’re working hard in.
But no one showed you how to lead the people inside it, or even let the reigns go a little to bring someone on.
You’re wearing all the hats and you’ve somehow become the copywriter, the inbox wrangler, the operations lead, and the HR department (even though that one makes you sweat).
Let’s be real:
- You’ve either hired already
- Or you’re about to, and have no idea where to start
- You’ve outsourced - maybe badly
- You’ve tried managing people - and mostly felt like you’re failing quietly
Welcome to the club.
Most small business owners were never taught how to lead - or what good leadership even looks like when you’re juggling everything else.
You’re expected to just “figure it out” - while doing client work, managing the inbox, running payroll, and remembering to feed your dog.
This space was built for you.
This is for Emerging People Leaders
We’re not here for corporate orgs and big HR teams.
We’re here for the small and medium business owners thrust into managing a team and always wondering:
- “Am I doing this right?”
- “Should I have said that differently?”
- “Why does this feel harder than it should?”
- “Wtf do I do next?”
- “Surely there’s a better way to do that?”
We're here for the ones who:
- Want to hire and lead without losing sleep
- Are managing a team and second-guessing everything
- Want a sounding board for tricky people decisions
- Care about culture, clarity, and leading with integrity
- Know there has to be a better way than DIYing it all
The Shift This Space Creates
This isn't about titles or vibes.
This is about becoming the leader your business actually needs.
Before
- Hiring from panic, onboarding on the fly
- Delegating with crossed fingers, and still redoing everything
- Resentment when people drop the ball
- Avoiding feedback and hard convos
- No real structure - just “vibes-based leadership”
- Having to jump online to “just do this thing real quick” because you haven’t delegated
After
- Clear hiring decisions backed by role clarity
- Onboarding that actually sets people up for success
- Expectations and accountability baked into how you lead
- Confidence when things get messy, and in how you show up as a leader
- A business that runs with your team - not because of your burnout
What You Actually Get
1
Monthly Education Sessions
One clear, practical leadership or people topic each month - hiring, culture, boundaries, feedback, delegation, performance, team structure.
The topic will be based around what members might need in their business right now, and these are recorded.
2
Leadership Support Circles
Bring your people challenges to the table on a monthly basis.
Get perspective, strategy, and a real plan - not vague advice.
Not recorded, so people can show up as they are, with all their vulnerabilities in a confidential space.
3
Resources & Templates
You get the tools to back up the conversations.
Think onboarding plans, role scopes, employee value proposition builders, and more - something new every month.
4
Private Community
This is your leadership back pocket.
Ask questions, vent, get support, bounce ideas - whenever you need it.
And be supported not just by Ash, but by a community of women in the same space as you.
5
Guest Experts
We'll bring in real experts as needed on leadership, contracts, HR admin, mental health, risk, ops - the stuff you don’t want to learn the hard way.
6
Exclusive 1:1s
Want help mapping your next hire, leadership mindset, or planning your team structure?
You get access to exclusive member-only pricing for 1:1s.
Who is this for
- Women running small, service-based businesses
- Small biz owners building or managing a small team (employees or contractors)
- Ready to step out of employee-mode and into leadership
- Want to lead with intention, not panic
- Care about culture, values, boundaries, and doing it right
- Tired of feeling like they're making it all up as they go
- People looking for relevant, common sense support, not a generic all in one service
Who is this probably not for
- Business owners with no plans for a team
- Corporates or leaders with a HR team already
- People looking for a done-for-you solution
- Anyone not open to reflection, feedback or growth
- Anyone looking for a "how to scale" formula - this isn't about "scaling", it's about leading
Some of what we cover
This is a supportive group mentoring space to help you take control of your business across a range of areas, bringing in expert support where we need to to best support you, all to support you to become the leader your amazing business needs.
Our aim is to support you to build a business (and a life) you enjoy, and that works for you.
Some of the things we cover include:
- Getting clear on what your business actually stands for, and why it matters for the team you’re building
- Hiring people who get it, not just ticking boxes on a CV
- Setting expectations in a way that feels human (not like a policy doc)
- Giving feedback without having an anxiety spiral first
- Delegating with a clear head, not just dumping and hoping for the best
- Building trust while still holding your boundaries (yes, both can exist)
- Creating a team vibe when most of your team are part-time, remote or juggling 10 things
- Making a plan for your team that feels doable, not like a corporate restructure
- Showing up as a leader even when it’s messy - sick leave, low vibes, regrets, you name it
"Not another membership, I don't have time for this"
Good. This is designed for you.
There’s no pressure to show up live.
No 8-module roadmap.
No punishment for missing a week.
This is your people support system - not another thing to keep up with.
You use it when you need it, how you need it. That’s the whole point.
Who's Ash?
And why in tf should I trust her with my biz and team?
Hey, I’m Ash - your Espresso Martini-fuelled Hiring & HR Admin Partner, and the person small business owners call when they’re sick of winging it with their team.
With a Bachelors in HR and Management, and 10+ years experience in hiring and HR coordination, I now run Career Pursuit, where we help women-led service-based businesses across Australia grow their teams without losing sleep, money, or their sanity.
I’m not here to teach you how to “scale”. I’m here to help you actually lead the humans in your business - the ones you hired because you needed help, not extra stress.
Over the years, I’ve supported businesses through their first hires, team restructures, cultural shifts, onboarding disasters, and everything in between. I’ve built teams. I’ve managed people. I’ve made mistakes and learned the hard way - so you don’t have to.
This program isn’t about corporate theory or cookie-cutter checklists. It’s about support you can actually use - grounded, honest, and built for the realities of small business.
If you’re growing through people and want to lead with clarity and confidence, you’re in the right place.
Pricing & Commitment
You can join anytime - but you need to commit to at least 3 months
This isn't a quick fix. It's real support that creates real change.
Month to Month
$97
Every month
3-month minimum commitment
Month to month plan
Cancel anytime after 3 months
Valid for 12 months
Quarterly+
$262
Every 3 months
3-month minimum commitment
and pay quarterly thereafter
Save 10% on quarterly
Valid for 12 months
Annual
$1,067
Every 12 months
12 month set up for best results
Best value for long-term leaders
Get 1 month free
Valid for 12 months
Founding Members
$79
Every month
3-month minimum commitment.
First 5 people to join after the beta round, will lock in a lifetime pricing of $79 per month.
Valid for 12 months
Final word from Ash
If you’re hiring, managing, onboarding, or just trying to make people decisions without losing your mind - this is your space. I built this space because leading a small team shouldn’t feel like full-body whiplash.
I’ve helped dozens of business owners stop guessing, stop resenting their team, and start building businesses that run with their people - not against them.
You don’t need another group with vibes and generic advice. You need structure, clarity, and a no-BS space to grow as the leader your business needs.
We’re not here to help you scale. We’re here to help you lead - in a way that actually works.
This is it.
Still not sure?
Totally fair. Here’s the thing…
You don’t need to have a perfect team to be here
You don’t need to call yourself a “CEO” or even feel like a leader yet
You definitely don’t need another thing on your plate
And you don’t have to show up perfectly to get value
What you do need?
A team (or a plan to build one)
A willingness to lead better
A few messy people situations you’re ready to stop DIYing
And a support space that actually gets small business life
If you’ve made it this far, this is probably already what you’ve been looking for.
So… stop second-guessing and come join us.
Got a question you want to ask first? DM me or shoot through an email - zero pressure, no pushy sales talk, just a chat to see if it’s a fit for you.
Frequently Asked Questions
Do I have to show up live?
Not at all. Calls for the monthly education sessions are recorded (though the monthly community chats are not), the resources are always there, and the community is open 24/7. You use it when you need it.
What if I haven't hired anyone yet?
Perfect. This is the ideal place to get your plan sorted before you dive in. You’ll learn what role to hire, how to set it up, and how to lead without scrambling.
How long should I stay?
Long enough to stop feeling like you’re winging it. That usually takes more than 3 months - which is why that’s the minimum.
I feel like I should already know how to do this... is it weird to ask for help?
Not even a little bit. Most business owners were never taught how to lead a team. That’s not your fault - but staying stuck in that cycle is. You don’t have to figure it out alone anymore.
Can I get 1:1 support if I need it?
Yep! You’ll get access to member-only discounted strategy sessions if you need extra help with something specific - whether it’s a hiring plan, role audit, or “help me fix this team drama before I explode” emergency.
What if I can't afford to hire anyone right now?
Yep! You’ll get access to member-only discounted strategy sessions if you need extra help with something specific - whether it’s a hiring plan, role audit, or “help me fix this team drama before I explode” emergency.
What if I don't see myself as a "leader"?
A lot of people don’t see themselves as a “leader” or the “CEO”. But guess what - you’re already leading. Let’s help you do it better - with more clarity and a hell of a lot less second-guessing.
What if I already have an OBM or ops person?
Great - we’re not replacing them. This is for YOU as the business owner to lead and make confident decisions. Your ops person might run the backend, but you’re still the one leading the people. This is your space to make better people decisions and feel supported while you do it.
What if I've made a mess of hiring before? Is it too late to get this right?
Cool. Most of us have. And it’s never too late. That’s why this space exists - to help you fix it, not feel bad about it.
What if I do already have a team?
Great - this is where you’ll learn how to lead them with boundaries, structure, and way less stress. Whether your team is made up of contractors or employees, if you’re the one leading them, this is for you.
Is this going to be full of boring HR speak?
Hell no. We keep it human, practical, and jargon-free. You won’t hear us talk about “performance management frameworks” - we’ll talk about what to actually say when your new hire misses a deadline.
What if I'm not confident in my leadership style?
You don’t have to be. This space is for learning, unlearning, and getting support as you become a better leader - not pretending you’ve got it all figured out. No one here does.
Will this help me know if I should hire or outsource?
100%. We walk you through defining what support you need and whether it makes sense to hire an employee, work with a freelancer, or restructure what you're already doing.
What if I've never joined something like this before?
Then you’re overdue. We’re not a fluffy community or a passive content dump. We’re here to help you solve real problems with your team, one step at a time.
I'm already in a group coaching program. Do I need this too?
That’s great, but this is different to that, because your coaching program probably isn’t telling you how to actually manage people. Most programs stop at “hire help”, We go beyond that and show you how to lead - with structure, expectations, onboarding, and support.
What if I don't want a big team?
That’s fine. This isn’t about empire building. It’s about leading well, whether you have one person or five.
Is this for big businesses with established HR systems?
This is more for small and growing businesses or new people leaders within a big business - whether you have a team already or are looking at hiring for the first time, or only have contractors. We keep it relevant, real, and simple.
Is this HR support?
Not in the traditional, compliance-heavy way. This isn’t contracts and award rates. This is real-world leadership support for the people stuff that keeps you up at night. We’re here to help you lead - through conversations, clarity, culture, onboarding, and expectations. The human stuff.
What if my team is really small? Like, one person small?
That still counts. If that one person reports to you, you’re already a leader - we’re just here to help you do it with more confidence and less chaos.
Is this just for people with employees?
Nope. If you're leading contractors, VAs, or a mix - you're still a leader. This is for you.