You're carrying everything yourself and every decision ends up back on your desk.
WELCOME TO EMERALD LEADERS LOUNGE
Emerald Leaders Lounge is where women in business stop carrying everything alone and start leading with confidence.
It's where you stop second-guessing every decision and start backing yourself.
Where you're supported by women who genuinely understand what it's like to run a business.
And where you build a business that supports your life, instead of consuming it.
$89 a month, or join now as a founding member for $69 AND get your first month free
This Might Be Exactly What You're Looking For
Does this sound like you?
Your business is growing, but what worked before isn't working anymore.
You're making bigger decisions and don't always have someone to bounce ideas off.
You're craving support from people who understand the realities of running a business.
You know something needs to change - you're just not sure what that looks like.
This probably isn't the right fit if...
You're carrying everything yourself and every decision ends up back on your desk.
Your business is growing, but what worked before isn't working anymore.
You're making bigger decisions and don't always have someone to bounce ideas off.
You're craving support from people who understand the realities of running a business.
You know something needs to change - you're just not sure what that looks like.
DON'T JUST TAKE OUR WORD FOR IT
Meet Emily
From fully booked to building a business that could grow.
Emily had built an incredible education business, earning national recognition with appearances on Sunrise, Mamamia and more.
But like so many business owners, she'd reached a point where every new client meant more work for her. Hiring felt risky. Demand changed every school term, and bringing on a team felt like a huge leap.
Together, we worked through what sustainable growth actually looked like. By creating more consistent demand and building a hiring strategy that matched her business, Emily was able to confidently grow a team of qualified tutors.
Today, she's no longer carrying every client herself. She has the capacity to launch new offers, continue growing her business and spend more time leading instead of delivering
Emily Fogg
Founder, Wise Owl Education
Meet Bianca
From doing everything herself to leading with support.
Bianca had built a thriving accounting business almost entirely through referrals. Her reputation was growing quickly, but so was her workload.
Like many business owners, growth wasn't creating more freedom. It was creating more responsibility.
Together, we looked at what Bianca actually wanted her role to be and where support would create the biggest impact. Rather than continuing to carry every task herself, she built the foundations to bring a VA into the business.
Now, Bianca spends less time buried in administration and more time focusing on the work she loves - supporting her clients and leading her business with confidence.
Bianca Coventry
Founder, Indigo Tax
WHAT IS EMERALD LEADERS LOUNGE
At some point, working harder stops being the answer.
Not because you've become less capable.
But because your business needs something different from you than it did when you first started.
Emerald Leaders Lounge is an ongoing leadership community for women in business who are ready to stop carrying everything alone and start leading with more confidence, clarity and intention.
This isn't another online course you'll buy and never finish.
It's not another networking group where everyone swaps business cards and disappears until next month.
And it's definitely not about pretending you've got it all figured out.
It's a place to ask the questions you can't ask anywhere else.
A place to get perspective before making the big decisions.
A place to learn, implement, reflect and grow alongside women who genuinely understand what this stage of business feels like.
Because the version of you that started this business...
...isn't the version that's going to lead it where you want it to go.
EVERYTHING YOU NEED TO GROW AS A LEADER
Everything inside Emerald Leaders Lounge exists for one reason.
To help you stop carrying your business on your own and become the leader your business now needs.
Here's what that looks like...
Every Month You'll Receive
✔️ A practical Leadership Education Session focused on the challenges business owners are navigating right now.
✔️ A Leadership Circle where you can ask questions, gain perspective and learn alongside other women in business.
✔️ A Monthly Planning Session to help you turn ideas into action and create momentum.
✔️ Access to the Leadership Sounding Board for support between sessions when questions, challenges or opportunities arise.
✔️ Fortnightly Leadership Challenges to help you put what you're learning into practice.
Throughout The Year You'll Also Receive
✔️ Guest Expert Sessions as needed
✔️ Team Leadership Circles when people and leadership challenges arise
✔️ Quarterly 1:1 Martini Moments
✔️ Quarterly Business Reviews and Cowork Sessions
✔️ Twice-yearly Leadership Reflection and Roadmap Sessions
PLUS You'll Have Ongoing Access To
✔️Leadership and Team Masterclasses
✔️Templates, tools, guides and practical resources
✔️Member discounts across Emerald HQ
✔️Leadership planners, milestone gifts and referral rewards
Everything is designed to help you spend less time reacting to your business...
...and more time intentionally leading it.
REAL WOMEN. REAL BUSINESSES. REAL CHANGE
Meet Michelle
From wearing seven hats to leading with confidence
Michelle had built a highly respected physiotherapy business, but finding qualified clinicians in her niche felt almost impossible.
Every staffing challenge landed back on her desk. She was the clinician, recruiter, manager, problem solver and business owner all at once, often working around the clock just to keep everything moving.
Together, we shifted from reactive hiring to long-term leadership. We developed a recruitment approach that built a pipeline of future talent while positioning Michelle as an employer and industry leader people genuinely wanted to work with.
Instead of constantly filling gaps, she could focus on growing the business and leading the team around her.
Meet Amanda
From wondering why no one was applying to becoming an employer people wanted to work for.
Amanda knew the right people were out there. The challenge was attracting them.Despite offering meaningful work, her roles weren't connecting with the people she wanted to hire, leaving her questioning what she was doing wrong.
In just one strategy session, we completely reworked her employer branding and how she positioned her business to potential team members. The conversation quickly shifted from "Why isn't this working?" to having a clear strategy to attract people who genuinely aligned with her values and the way she leads.
Because the best candidates don't just choose a role. They choose the business behind it.
MEET YOUR LEADERSHIP PARTNER
Hi, I'm Ash.
I'm the founder of Emerald HQ, and YOUR espresso martini-fuelled Hiring & Leadership Partner.
With a Bachelor's in HR and Management and more than 10 years' experience in hiring and HR coordination, I've spent my career helping small business owners hire the right people, build stronger teams and become more confident leaders.
What I've learnt, both professionally and personally, is that hiring isn't usually the hardest part. The biggest challenge is learning to step out of doing everything yourself and into leading a business that can grow without relying on you for every decision.
I know that because I've lived it too. A few years ago, I realised I'd built a successful business that still felt exhausting to run. I was carrying everything, constantly solving problems and struggling to switch off. That journey completely changed the way I lead my business, and it's why Emerald Leaders Lounge exists today.
This isn't built on theory. It's built on professional experience, practical leadership and the belief that business owners deserve ongoing support as they grow into the next stage of their business.
IMAGINE WHAT YOUR BUSINESS COULD LOOK LIKE A YEAR FROM NOW
Imagine…
making decisions without second-guessing yourself.
taking time off without feeling like everything will fall apart.
Leading your business instead of constantly reacting to it.
genuinely enjoying the business you worked so hard to build.
That doesn't happen because one day everything magically becomes easier.
It happens because you become a different leader.
Not overnight.
Not perfectly.
But one conversation.
One decision.
One month at a time.
Because building a successful business shouldn't require sacrificing yourself in the process
WHY NOW?
Here's the thing...
Twelve months from now, your business will look different.
The only question is whether you'll still be carrying it on your own...
...or whether you'll finally have the support to lead it differently.
JOIN EMERALD LEADERS LOUNGE
You don't need another course.
You don't need another folder full of resources you'll never open.
You need consistent support from people who understand what you're navigating,
practical guidance you can actually implement,
and a place that helps you become the leader your business now needs.
Everything you've seen on this page is included.
One membership.
One community.
One simple monthly investment.
Founding Member Offer
$69 per month
Your first month is on us.
Lock in your Founding Member pricing for life.
Cancel any time after your initial 6-month commitment if it's no longer the right fit.
If you've been waiting for the "right time"...
This is it.
Because six or twelve months from now, you'll either be leading your business differently...
...or you'll still be carrying everything yourself.
The choice starts with the decision you make today.
STILL NOT SURE?
If you've got questions, or you'd simply like to make sure Emerald Leaders Lounge is the right fit before joining, I'd love to chat.
Frequently Asked Questions
How does the Leadership Sounding Board work?
Members can ask questions, seek feedback, and access support between calls through our community platform.
What happens during the Martini Moments?
These one-on-one sessions are focused entirely on you, your business, your goals, and your leadership challenges.
They're designed to provide personalised support and clarity.
How do the Team Leadership Circles work?
These are run when relevant and focus specifically on team-related challenges such as hiring, communication, accountability, delegation, and culture.
What if I join halfway through the year?
You'll receive access to all current resources, upcoming sessions, and the planner most relevant to where we're at in the year.
Where do I access everything?
All resources, recordings, community discussions, and membership information are housed inside our membership platform in Simplero.
Do I have to show up live?
Not at all. Calls for the monthly education sessions are recorded (though the monthly community chats are not), the resources are always there, and the community is open 24/7. You use it when you need it.
What if I haven't hired anyone yet?
Perfect. This is the ideal place to get your plan sorted before you dive in. You’ll learn what role to hire, how to set it up, and how to lead without scrambling.
How long should I stay?
Long enough to stop feeling like you’re winging it. That usually takes more than 3 months - which is why there's a minimum of 6 months.
I feel like I should already know how to do this... is it weird to ask for help?
Not even a little bit. Most business owners were never taught how to lead a team. That’s not your fault - but staying stuck in that cycle is. You don’t have to figure it out alone anymore.
Can I get 1:1 support if I need it?
Yep! You’ll get access to member-only discounted strategy sessions if you need extra help with something specific - whether it’s a hiring plan, role audit, or “help me fix this team drama before I explode” emergency.
What if I don't see myself as a "leader"?
A lot of people don’t see themselves as a “leader” or the “CEO”. But guess what - you’re already leading. Let’s help you do it better - with more clarity and a hell of a lot less second-guessing.
What if I already have an OBM or ops person?
Great - we’re not replacing them. This is for YOU as the business owner to lead and make confident decisions. Your ops person might run the backend, but you’re still the one leading the people. This is your space to make better people decisions and feel supported while you do it.
What if I've made a mess of hiring before? Is it too late to get this right?
Cool. Most of us have. And it’s never too late. That’s why this space exists - to help you fix it, not feel bad about it.
What if I do already have a team?
Great - this is where you’ll learn how to lead them with boundaries, structure, and way less stress. Whether your team is made up of contractors or employees, if you’re the one leading them, this is for you.
Is this going to be full of boring HR speak?
Hell no. We keep it human, practical, and jargon-free. You won’t hear us talk about “performance management frameworks” - we’ll talk about what to actually say when your new hire misses a deadline.
What if I'm not confident in my leadership style?
You don’t have to be. This space is for learning, unlearning, and getting support as you become a better leader - not pretending you’ve got it all figured out. No one here does.
Will this help me know if I should hire or outsource?
100%. We walk you through defining what support you need and whether it makes sense to hire an employee, work with a freelancer, or restructure what you're already doing.
What if I've never joined something like this before?
Then you’re overdue. We’re not a fluffy community or a passive content dump. We’re here to help you solve real problems with your team, one step at a time.
I'm already in a group coaching program. Do I need this too?
That’s great, but this is different to that, because your coaching program probably isn’t telling you how to actually manage people. Most programs stop at “hire help”, We go beyond that and show you how to lead - with structure, expectations, onboarding, and support.
What if I don't want a big team?
That’s fine. This isn’t about empire building. It’s about leading well, whether you have one person or five.
Is this for big businesses with established HR systems?
This is more for small and growing businesses or new people leaders within a big business - whether you have a team already or are looking at hiring for the first time, or only have contractors. We keep it relevant, real, and simple.
Is this HR support?
Not in the traditional, compliance-heavy way. This isn’t contracts and award rates. This is real-world leadership support for the people stuff that keeps you up at night. We’re here to help you lead - through conversations, clarity, culture, onboarding, and expectations. The human stuff.
What if my team is really small? Like, one person small?
That still counts. If that one person reports to you, you’re already a leader - we’re just here to help you do it with more confidence and less chaos.This is more for small and growing businesses or new people leaders within a big business - whether you have a team already or are looking at hiring for the first time, or only have contractors. We keep it relevant, real, and simple.
Is this just for people with employees?
Nope. If you're leading contractors, VAs, or a mix - you're still a leader. This is for you.
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